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**Chris** · 27-01-2020, 08:10

Sky’s strategy has always been to subsume the brands of the channels it carries beneath its own so people always think they’re watching something “on Sky” even when they’re not. Bidding to fully integrate Disney+ content into their menu structure is consistent with that.

However in this case I’d question the value of what they’re doing. Streaming is big news right now, and the brand names have cachet. People talk about Netflix and Amazon Prime. They’re already talking about Disney+. As long as those brand names can still appear on rival services - or, indeed, as standalone apps on various smart TVs - is there really sufficient value in what Sky is doing? Have they thought this through or are they acting out of habit, and hoping to pretend they have some sort of content exclusive, like they used to in their heyday?

27-01-2020, 08:10	#7252
Chris Trollsplatter Join Date: Jun 2003 Location: North of Watford Services: Humane elimination of all common Internet pests Posts: 38,120	Re: Netflix/Streaming Services Sky’s strategy has always been to subsume the brands of the channels it carries beneath its own so people always think they’re watching something “on Sky” even when they’re not. Bidding to fully integrate Disney+ content into their menu structure is consistent with that. However in this case I’d question the value of what they’re doing. Streaming is big news right now, and the brand names have cachet. People talk about Netflix and Amazon Prime. They’re already talking about Disney+. As long as those brand names can still appear on rival services - or, indeed, as standalone apps on various smart TVs - is there really sufficient value in what Sky is doing? Have they thought this through or are they acting out of habit, and hoping to pretend they have some sort of content exclusive, like they used to in their heyday?