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Old 28-12-2019, 12:56   #1261
jfman
Architect of Ideas
 
Join Date: Dec 2004
Posts: 11,146
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Re: Linear is old tech - on demand is the future

Quote:
Originally Posted by OLD BOY View Post
You need to add AVOD options to your equation, jfman.
No real need. The advertising market will follow the viewers which I have no reason to expect will not be ITV, Channel 4, Five across all methods of distribution - linear, on demand and streaming. The amounts left over will be so minuscule as to be irrelevant.
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