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Amazon's retail operation doesn't guarantee them success, or otherwise, in the pay-tv market.
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However, that, along with AWS, gives them additional revenue streams to support what they are doing...
AWS is one of Amazon's strongest revenue segments, generating 25.66 billion U.S. dollars in 2018 net sales, and in 2019 Q3, AWS delivered 71% of Amazon’s total operating income and 13% of its total revenue - Amazon’s strength is that it’s not a one-trick pony.