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Originally Posted by OLD BOY
Yes, although Sky will have to do a lot more to remain a must-have service as the number of streamers increase.
You are also right about fewer US imports being relied upon for BBC and ITV, both of whom have improved on their own originals in recent years, in quantity as well as quality.
ButbI do think that the smaller channels will be struggling to fill their schedules with anything people are going to want to tune into, leading to loss of audience share and advertising revenue.
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It’s subjective to say Sky will have to do a lot more. We’ve already got competition from Netflix, Amazon and it’s barely made a dent. What the numbers show is Sky remains must-have and the rest are often add ons to existing pay-tv households.
Unless and until anyone is in a position to buy meaningful football rights Sky’s position in the market is safe. Again, I’ll take the opportunity to point out that Sky correctly predicted the fall in the rights this time out, despite a lot of noise (and ultimately no action) from streamers/social media companies in the first round of bidding.