Thread: General Coming Soon to Virgin TV (2019)
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Old 24-12-2019, 08:33   #2416
OLD BOY
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Re: Coming Soon to Virgin TV (2019)
Quote:
Originally Posted by jfman View Post
Seriously, is that your answer?

You quite clearly have not read the link. Unsurprising, as your ignorance of objective reality, can only be achieved by doing so.
Sorry, I was posting in between a lot of other activities yesterday.

According to Ofcom in their Media Nations report (on the web as a pdf), broadcast still accounts for the majority of viewing, but the decline in viewing is accelerating. 56% of viewing was via live TV, although 13% watched recorded programmes in addition to that. So it would appear that time-shifted viewing is fast becoming the norm and watching live TV as it is broadcast is in major decline. The important thing to watch here is not the actual figures right now, but the trend.

The group most likely to do this are the 16 -24 year olds, who will be 26 - 34 in 10 years' time, and many of their viewing habits will be picked up by their parents. Add to this the forthcoming proliferation of SVOD and in particular, AVOD services anticipated in the short to medium term, and it is pretty clear to me that watching live TV will be taking a back seat.

The report also makes the point that 42% also view the watching of TV and film via VOD as the normal way of viewing nowadays.
Last edited by OLD BOY; 24-12-2019 at 08:42.
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