Re: Netflix/Streaming Services
Amazon aren't stupid - they will be testing the water and they will know how many people on average sign up for a free month and how many of those keep the subs up, football or not.
As someone mentioned, and I wouldn't be surprised, if the ones that remain aren't that far off as you think as to the extra revenue they might receive in extra sales. £7.99 a month isn't a lot or everything you get with it. You've got the prime for 30 days and you end up finding out how easy it is to click and buy and get it the same day.
All the retailers do it - how many times have you say popped into Aldi for a special and bought other stuff too? How many times do you go into Sainsburys for a couple of items and end up buying the offers? I bet some of the offers are a loss leader but they make it up on the extra items.
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