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Originally Posted by OLD BOY
I've never before heard £50m described as 'peanuts'. But there you go.
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Compared to the £5.136 billion that Sky/BT paid in the previous round I think everyone would accept it is relative peanuts.
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Regardless of your point, they could have made a pretty good profit by charging extra for this, which they chose not to do.
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Could they have? Pay per view football, on an individual game basis, has been a resounding failure in this country. Bundling a few games over a few nights in a single month? Untested.
Amazon describe Amazon as a success, gain free advertising for Amazon in “news” articles and get folk on internet forums talking about them. Win win on the back of their own words.