[jfman]

Originally Posted by OLD BOY

I've never before heard £50m described as 'peanuts'. But there you go.

Compared to the £5.136 billion that Sky/BT paid in the previous round I think everyone would accept it is relative peanuts.

Regardless of your point, they could have made a pretty good profit by charging extra for this, which they chose not to do.

Could they have? Pay per view football, on an individual game basis, has been a resounding failure in this country. Bundling a few games over a few nights in a single month? Untested.

Agreed. Amazon are more than pleased with the number of new subscribers this has generated, and so the experience is likely to encourage them.

https://advanced-television.com/2019...ps-for-amazon/

Amazon describe Amazon as a success, gain free advertising for Amazon in “news” articles and get folk on internet forums talking about them. Win win on the back of their own words.