Thread: VOD Netflix/Streaming Services
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Old 09-12-2019, 09:02   #6965
OLD BOY
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Re: Netflix/Streaming Services
Quote:
Originally Posted by jfman View Post
These are hugely successful, profitable, capitalist enterprises seeking to maximise shareholder value. The whole point of the blind auction process is for everyone to evaluate what revenues and profits they could extract from the rights and bid on that basis.

If it was that easy surely someone out of Amazon, Google, Facebook, Netflix, or even BT would bid the same as Sky and just do it.



It's hard to see how a standalone subscription could be brought below the price of the discounted Now TV options and return over £5bn in revenues.



Amazon have been streaming NFL for some time, tennis for some time. BBC have been streaming football on iPlayer for years.
They would not be 'hugely successful' and 'profitable' for long if they took silly risks. They are dealing here with a new technology that is still being perfected using a broadband infrastructure that is still being rolled out in an environment where people like Chris have inadequate broadband schemes. It would not be the best decision for Amazon to take to plunge right in and take on Sky, would it? I'm sure that no economist in his right mind would advise any company to do that, would they?

Additionally, think of the reputational damage that would be done if there were a significant number of complaints being received from people who are dedicated to football. Poor old Den would be screaming from the rooftops, and I wouldn't blame him.

As for NFL, may I just point out that the broadband situation in the US is not the same as in the UK. There have been complaints in the UK about the streamed coverage of tennis, have there not? The fact that the BBC hzve managed to stream sport successfully proves that it can be done, but any new entrant needs to be clear that they can achieve similar results themselves first.
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