Quote:
Originally Posted by OLD BOY
How is the absence of a bid proof that Sky customers would not move quickly to Amazon if they took on the Premiership League? It does not follow at all!
|
These are hugely successful, profitable, capitalist enterprises seeking to maximise shareholder value. The whole point of the blind auction process is for everyone to evaluate what revenues and profits they could extract from the rights and bid on that basis.
If it was that easy surely someone out of Amazon, Google, Facebook, Netflix, or even BT would bid the same as Sky and just do it.
Quote:
|
I don't think anyone has suggested that Amazon would show football for free if they won the bid from Sky. However, they might well do it cheaper.
|
It's hard to see how a standalone subscription could be brought below the price of the discounted Now TV options and return over £5bn in revenues.
Quote:
|
As I said to jfman earlier, the problems of streaming are still being sorted out. You wouldn't expect Amazon to spend shedloads of money before testing it out, would you?
|
Amazon have been streaming NFL for some time, tennis for some time. BBC have been streaming football on iPlayer for years.
Quote:
|
Evidently, they are pleased with the way coverage in the UK was played out with no major issues, so maybe that is enough to spur them on further.
|
Maybe.