Quote:
Originally Posted by OLD BOY
Frankly, old chap, I don't think you'd see it if it was biting your leg off.
There's still a sizeable chunk of the population who don't have smart tvs, Sky, Virgin, BT or Talk Talk and so for them, on demand viewing is not easily available.
It's the trend you should be watching, not current numbers.
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It’s your misunderstanding of trends that’s causing the problem and the assumption they must trend to 100%.
I’ve cited an example before where 3/5 years of iPhone sales upwards trend continuing results in 100% market penetration of the iPhone after about 10 years. A ridiculous notion, I’m sure you’d agree.
Consider internet penetration. Still not 100%.
https://www.statista.com/statistics/...t-penetration/
Mobiles. Not 100%.
https://www.statista.com/statistics/...ion-in-the-uk/
Unfortunately you have confirmation bias so can’t see past the future YOU would like and have been posting about since 2014. Objectivity is so far gone.
I barely watch television, and rarely linear. I don’t have a case I feel passionately about, as you clearly do.
However objectivity tells me that modifying consumer behaviour in the final 20% is much, much harder than capturing the low hanging fruit.