[jfman]

I find the use of “pragmatic” and “old ways” quite curious. Old ways could easily be described as tried and tested, established, profitable business models. Delivering content into tens of millions of homes.

I suppose pragmatism can be considered devoid of emotion. I suppose there’s some strong emotions going around that streaming must, at all costs be the future and all other delivery models must cease but when you leave that irrationality behind and follow consumer behaviour a deal with Sky makes business, dare I say economic, sense,