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Originally Posted by nomadking
Actually what the Lib Dems and Labour are doing is worse than Cambridge Analytica. CA treated accounts in an "anonymous" manner. There would've been no potential negative impact on an individual. With Labour's Contact Creator, a Labour member can access details about an individual. Potentially a situation of "looking for a job and not a Labour voter, then forget it".
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The issue with Cambridge Analytica is the fact the data came from apps which broke Facebook's terms of service. I.E Your data was being syphoned off from Facebook apps of your friends. Although CA weren't directly doing that themselves. People were hyping them up and also mixing in other stories about dodgy connections to foreign politicians agents and then mixing it all together with sinister music and graphics until no one really knew what the story was.
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Originally Posted by Mick
Yes, I can read - So in essence what the Liberal Democrats are doing with the data is clearly wrong, hence why they have been solely named in the news piece.
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I think it's that they've used these laws to target the Liberal Democrats to highlight the overall issue. The article doesn't mention any specific transgression they've made over the other parties.
I wonder what they're actually doing here. My best guess is that they have loaded the public electoral register into a computer and are cross-referencing it against their canvassing data, as well as doing some guesses based on where they live as to if they'll vote a certain way. Without canvassing data against it this is going to be useless. The electoral register doesn't contain enough information to give specific demographic information, hence why they're trying to 'guess' the first language of the voter from their name.
As with CA people are making it seem more intelligent than it actually is. Any system that tries to guess your age is clearly not at the cutting edge. Remember much smarter computer scientists develop complex AI models for the likes of Amazon but it still can't work out I don't need to buy multiple toilet seats.
