[nomadking]

From 2015

For most Labour candidates, the online apparatus is divided into two key components: Contact Creator, which is used to keep records of potential voters and ensure that attempts to reach them are well co-ordinated; and NationBuilder, which is primarily used to organise and mobilise volunteers.

...
“She is no way going down as a Labour voter,” Davis says, as she heads to the next name on her list. “But when she puts that cross in the box, she won’t have heard from the Conservatives round here. The only person who would have bothered is Labour, and I think that does make a difference.”

When Rowenna Davis was selected as the Labour candidate for Southampton Itchen nearly two years ago, she started with an experiment. Davis, a 30-year-old former journalist, wanted to see whether traditional Tory voters could be won over by the personal touch, and so she wrote to 300 of them – by hand.

How did they know that?


Do people want their (alleged) voting intentions and thoughts accessible by any Labour member?