Nobody has ever complained that their internet provider isn’t offering advertised speeds? Nobody has ever complained it drops at peak times? Weekends?
“I pay for 76 meg I assumed that was what I got, turns out it’s only 30?”.
Add in the variable wireless performance of different ISP routers in the market and it’s simply something that Sky, or any reputable company, wouldn’t want to touch with a barge pole with their flagship premium product.
You are kidding yourself on if you think otherwise. Old Boy even agrees with me on this.
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So what information do Sky rely on? Speed checkers? Actual testing of the equipment on site at installation? And if it drops at peak time? Does the ISP have an obligation to investigate? Openreach? How much time/money/effort goes in before a customer just sends it back (and goes to Virgin, BT or someone who does offer UHD over their own infrastructure).
Virgin can do this for the V6 because it’s Virgin’s broadband product on Virgin’s infrastructure. The DOCSIS network is more than capable.
I have no doubt that Sky will move to IP based delivery in Italy, the UK and everywhere else but there’s many questions to be overcome between now and then. The closure of the Now TV 1080p trial here doesn’t fill me with optimism at present.
Interestingly the UK Government has watered down it’s fibre commitment.
https://www.ispreview.co.uk/index.ph...nd-target.html
Full fibre is now “gigabit capable”.