Quote:
Originally Posted by jfman
A customer who buys an advertised product, with UHD, who hooks it up and finds their ISP isn’t offering consistently high enough speeds isn’t going to be happy at effectively being missold a product. They might cancel, then Sky have associated costs to set it up and no customer through no fault of their own.
If Sky have aspirations to launch two or three UHD channels then again that’s more pressure if people are wanting to record multiple streams.
It’s easier to just admit it’s a second tier product from outset and wait for internet infrastructure to catch up. I’d be interested to know if the hardware is UHD capable. By getting hardware out there they could run real world trials.
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I think I made clear that the decision to provide UHD viewing would be made by Sky in the same way that Virgin do for their V6 boxes. It would not be Sky's product that was inadequate, it would be the broadband connection, and that would be made clear at the start of the contract.
So the new customer with poor broadband speed would not lose out on the service whereas the UHD availability might attract many new customers with good broadband who were not allowed a satellite dish, etc, or who wanted to transfer from VM, BT or Talk Talk but did not want a dish.