Quote:
Originally Posted by OLD BOY
The customers with less would simply be told that they would only be able to access HD. They don't have to miss out on the service altogether.
I am sure that you may have a point on Italian broadband not being ready yet, which could explain matters.
|
A customer who buys an advertised product, with UHD, who hooks it up and finds their ISP isn’t offering consistently high enough speeds isn’t going to be happy at effectively being missold a product. They might cancel, then Sky have associated costs to set it up and no customer through no fault of their own.
If Sky have aspirations to launch two or three UHD channels then again that’s more pressure if people are wanting to record multiple streams.
It’s easier to just admit it’s a second tier product from outset and wait for internet infrastructure to catch up. I’d be interested to know if the hardware is UHD capable. By getting hardware out there they could run real world trials.