Quote:
Originally Posted by OLD BOY
And if they lose a lot of subscribers by flooding the streamers with commercials? Does that not figure in your calculations?
It'll be a balance in the end, and if they need to charge subscribers more to watch it ad-free, so be it. Note that ITV Hub has a subscription only version (ITV Hub+) and I believe All4 is going the same way. They wouldn't be doing this if your theory was correct.
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It's a big "if' to say they would lose a lot of subscribers in this way. You are once again applying your personal preferences to everyone else, and you don't quantity the amount people would be willing to pay as a premium for this.
ITV have of course never made bad commercial decisions (ITV Digital).