Thread: VOD Netflix/Streaming Services
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Old 24-09-2019, 08:21   #6453
OLD BOY
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Re: Netflix/Streaming Services
Quote:
Originally Posted by denphone View Post
Well that is what is going to happen sooner rather then later and l suspect for all your bleating about adverts you will put up with it in the end if it means cheaper subscriptions.
Den, they will offer both!

---------- Post added at 08:21 ---------- Previous post was at 08:15 ----------

Quote:
Originally Posted by jfman View Post
The question (flaw?) here is assuming that the amount subscribers will pay as a premium for this is greater than the amount advertisers would pay for the highly targeted slots that Netflix (and others) could offer.

Advertisers are ploughing something like $40bn at TV in the USA and £5bn in the UK. It’s a very big pie to knock back a slice of, especially when you can offer targeted advertising against a range of metrics that broadcast television can’t even begin to comprehend.
And if they lose a lot of subscribers by flooding the streamers with commercials? Does that not figure in your calculations?

It'll be a balance in the end, and if they need to charge subscribers more to watch it ad-free, so be it. Note that ITV Hub has a subscription only version (ITV Hub+) and I believe All4 is going the same way. They wouldn't be doing this if your theory was correct.
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