Quote:
Originally Posted by OLD BOY
If it does change, the ads will be on a lower cost or free subscription. There must always be a subscription option with no ads.
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The question (flaw?) here is assuming that the amount subscribers will pay as a premium for this is greater than the amount advertisers would pay for the highly targeted slots that Netflix (and others) could offer.
Advertisers are ploughing something like $40bn at TV in the USA and £5bn in the UK. It’s a very big pie to knock back a slice of, especially when you can offer targeted advertising against a range of metrics that broadcast television can’t even begin to comprehend.