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Originally Posted by cheekyangus
On-demand on Sky uses disk space, it stores information to help avoid buffering while watching content. Likely it does it for Adsmart for the same reasons.
Virgin Media's on-demand tech works consistently well enough it doesn't need to do that, so it will not need to use space on their boxes for the service I'd have thought.
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No, targeted ads are downloaded onto the hard drive.
Quote:
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Sky will send a library of ads over satellite to the hard disc of a Sky+HD set-top box. Based on the information its customers have provided, relevant ads are inserted into live broadcast streams.
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Link