Quote:
Originally Posted by jfman
Far from being fearful I actually subscribe to three of them!
Couple of points though:
People will subscribe based on content and choice. Somewhat obviously. However that same basis has Sky the market leader in this country and Virgin moving along nicely. Millions actually choose not to have pay-tv altogether. If people are agnostic to the delivery method, which I believe most are, why would that change? If they feel strong why can't the market leaders adapt?
Point 2
Old Boy you have now contradicted yourself. People will not chop and change: Netflix and Prime will have more than enough television for anyone. An interesting notion, as ever the economist in me wonders what space there is in the market for new entrants at all if that statement holds true? It also appears to not enough content for your own household given you pay Virgin an eyewatering £99 a month for their services.
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Point 1. I, too, subscribe to the pay tv channels and three streaming services (Netflix, Prime and Now TV, although I am currently considering ditching Now TV in favour of StarzPlay). I am still waiting for all the programmes we watch to be available on the streamers before we ditch scheduled tv altogether. However, I am saying this in the expectation that Virgin will allow subscribers to take the streamers only on a package, something they have not even hinted at yet. However, as more streamers become available, hopefully that will change.
Point 2. Again, you claim a contradiction without explaining what that is. I have not contradicted myself, you are just reading into my comments things I haven't said. Some people will chop and change (as they do now) but the majority will choose the streamers they like best and stick with them for a while before reviewing their subscriptions.
Some people say they don't like much on Prime and those people are the most likely to choose an alternative provider, but the choice isn't there yet. Things will look very much different in 2 or 3 years' time, when we can expect to be spoiled for choice. Once that choice is made, I think many people will stick with those providers for a few years before changing.
---------- Post added at 15:47 ---------- Previous post was at 15:46 ----------
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Originally Posted by denphone
As our household does as well but as usual OB's musings are full of his own contradictions...
---------- Post added at 15:01 ---------- Previous post was at 14:59 ----------
By heck that is one of the biggest contradictions of one of many by OB.
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A silly response from you, Den. If you look back a small number of posts, you will see that I have explained that.
---------- Post added at 16:11 ---------- Previous post was at 15:47 ----------
Quote:
Originally Posted by jfman
Oh I missed this bit:
Once again an inability to answer my actual point results in you redefining it to one that suits you better.
I've always said to a major content owner the additional costs of linear in addition to other distribution models is pennies by comparison. We have hundreds of linear channels many of which have tiny viewer shares.
By comparison, even 10% of households watching linear only television gives a larger target audience than the Republic of Ireland. I'm sure they have television over there.
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The major content owner of all the TV channels is the BBC, who will ultimately make everything available in Britbox when the licence fee is abolished. I would not exactly call ITV, Channel 4 and Channel 5 'major content owners' when compared with the big players. A lot of content, both on the terrestrials and pay tv is bought in, and I have already pointed out that the streamers will keep the best stuff for themselves.
The lack of content available and the shrinking advertising revenues will eventually sink the scheduled TV channels. Reports I have just been reading suggest this will happen by 2030, which is five years earlier than I suggested in 2015.