Quote:
Originally Posted by OLD BOY
It’s not really helping that you are not addressing my answers. I’ve already explained that Amazon is most likely to have been testing the waters this time around. This makes perfect sense. Why would they invest all that money without doing a trial run first?
I acknowledge what you have said about Sky’s additional services, but you haven’t commented on the fact that Amazon is essentially a retail business, so there is an opportunity there to link football subscriptions with sales and takeup of Amazon Prime.
As for broadband, is your comment actually admitting that the distribution of super-fast broadband actually has a way to go yet?
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No, it's actually the vast majority of the way there - 95%.
I have acknowledged that Amazon could try to link it with their retail operation and pointed out it's a massive ask to turn that into hundreds of millions/billions in profits on the additional items. I've also pointed out that the rights they've got for next to nothing will let them hit the low hanging fruit negating the need for, and impact of, any future investment.
I think by "Why would they invest all that money without doing a trial run first?" what you mean to say is that £5bn or more is a huge amount of money to try out a fundamentally high risk and untested business model. If that is what you meant by that question then I'm happy to agree. It's a massive risk.