[cheekyangus]

Originally Posted by Media Boy

Sky trying again with an comedy channel?

I was the big of the old one back in the early 1990.

https://www.youtube.com/watch?v=-Dt-UTkizr4

Given they have mentioned HBO and Showtime as sources for the comedies in their press release, I think they've realised that the public associates Sky Atlantic with drama and have decided the comedies broadcast there are probably getting overlooked as a result.