Thread: VOD Linear is old tech - on demand is the future
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Old 19-08-2019, 19:21   #1017
OLD BOY
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Re: Linear is old tech - on demand is the future
The most lucrative returns from commercials come when younger adults watch them in droves. This is what brings in the readies for the TV channels.It seems that the millenials are veering away from the footie and do not watch the traditionally broadcast tv channels habitually, preferring to stream YouTube and Netflix. So the advertising that produces the best results will dry up, thus reducing advertising income still further.

It's all very well to claim that older people will continue to prefer the TV channels they are used to watching, but commercials aimed at them just don't really hit the spot. Advertisers won't want to pay a fortune to attract pensioners. This is why we will soon see a rapid decline of scheduled TV channels. What is to prevent it?
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