Thread: VOD Linear is old tech - on demand is the future
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Old 19-08-2019, 15:25   #1014
OLD BOY
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Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by jfman View Post
All the big commercial companies will want more ads to increase their revenue, on the basis another minute of ads on ITV will squeeze the channels with lower ratings. It's perfectly rational and doesn't change my analysis.

Just for you though I'm talking up streaming

https://www.cableforum.uk/board/show...8&postcount=20
Yes, I appreciate that, but the reason for the Ofcom consultation and the change recommended is the reduced revenue due to OTT competition. Which, of course, is the beginning of the process I have been describing.

https://www.thedrum.com/news/2019/08...e-tv-ad-limits
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