Quote:
Originally Posted by OLD BOY
No comment necessary, really. The TV channels were not exactly falling over themselves for La Liga, were they?
A nice cheap way to fill the ITV4 channel schedule, I guess.
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As ever with Old Boy there's a reasonable grasp of facts coupled with pretty poor analysis and the wrong conclusion.
Sky/BT weren't falling over themselves mainly because Eleven demonstrated how little value the rights had. There's no mass appetite from the public to pay £6 or £8 a month more for what is ultimately minority interest content.
The rights used to have value because of the great 'unknown' of what would happen. Now we know.