Quote:
Originally Posted by jfman
I fail to see how that is not pertinent - you yourself see a glorious future of multiple streaming options, consumers opting in for a month at a time, binging on content and moving on.
$20bn is a lot of £8.99s a month. Especially when they're having to heavily increase their spend on content due to the studios planning their own options and keeping their own content.
You portray this as a threat to Sky, but bizarrely not Netflix?
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In theory that might happen, however the apathy of customers in general will mean most will add a streamer to get content they particularly want and then fail to cancel when that ends - reviewing when they get notification of a price rise.
I cannot see Amazon adding many long term customers on the back of 2 midweek rounds of PL in December (except those detailed in previous sentence).
I suspect many will take the free month and cancel as I will do.
---------- Post added at 10:50 ---------- Previous post was at 10:47 ----------
Quote:
Originally Posted by SnoopZ
Oh it is, but atleast with streaming services you don't even have to do that currently.
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Currently is the big word - if linear services do decline dramatically advertisers will be looking for new avenues and streaming will be the obvious opportunity. I suggest this means anyone who wants streaming without ads will then need to pay a large premium.