[jfman]

Invoking economics isn't the same as understanding it, Old Boy.

There is actually a magic formula it's where the costs (low) outweigh the benefits (huge). The less linear channels there are the more prominent the remaining ones are in EPGs. So the business models become better.

Imagine being the only channel left. Everyone switches their TV on and there you are, like the North Korean state broadcaster. Everyone with an internet outage- watching you. In hotels, caravans and bedrooms in low bandwidth homes.