[jfman]

As always speculative visions of the future and cold heard reality can be two different things.

You say "given up the fight" as if anyone strongly feels in favour of what's simply a mechanism for watching television.

You're also assuming, incorrectly, that people who are younger won't prioritise the convenience of broadcast, DVR and operators on demand content when they get older and need to make more effective use of limited time with jobs, families, etc.

People want to improve the quality of their TV, I wholeheartedly agree, but 2% of all streaming being friends I don't think people will see quality where you expect them to.

Netflix are sounding the alarms as we speak on their own future. That's something I couldn't possibly ignore!

The BBC haven't committed to anything as far as I can tell.