Quote:
Originally Posted by Chris
I’m surprised that despite streamers now collectively having almost 50% penetration in UK households, they’re still so far behind in minutes watched. Also, almost all the most popular streaming content is stuff that has been, is currently being, shown on broadcast tv (Friends, Brooklyn-9-9, The Good Place, etc). Even Clarkson is basically just doing Top Gear with a different name.
Streaming providers have obviously still got a very long way to go before they are seen as TV channels in their own right, rather than just glorified catch up services.
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It's the trend we need to watch The amount of streaming is increasing steadily and traditionally broadcast TV is dropping off.
We must all remember that old habits die hard. People are so used to just turning on the box and flicking between channels that it is second nature. It seems that there is a substantial proportion of the population that resort to streaming only when they conclude that there is nothing else on worth watching.
However, I remain confident that as people get used to watching their streaming services, they will start to see that by doing so they are improving the quality of their viewing and wasting less time watching rubbish.
It is true that the main terrestrials - BBC1 and 2, ITV and Channel 4 are improving the quantity and quality of their dramas, and they will have to do even better to hold on to their audiences in the future. The changing landscape (such as the recent OFCOM approval for the i-Player, the launch of Britbox in a few months and the range of new streaming services we can expect to see here in the UK over the next few years) will put the broadcast channels under increased strain. The millenial generation, I think, will be much more into VOD than older generations. All of this will eat away at our channels, and if the streaming services keep all their content for themselves in the future (the jury is out on that one), the broadcast channels will struggle to survive.
By 2035, I think they will have given up the fight.
https://www.digitaltveurope.com/2019...iewing-slides/
Some 42% of UK adults now consider online video services to be their main way of watching TV and film, and 38% say they could envisage not watching traditional broadcast television at all in five years’ time.
---------- Post added at 14:48 ---------- Previous post was at 14:40 ----------
Quote:
Originally Posted by jfman
Forbes no less, not a blog or little known digital marketing company.
As I've been banging the drum from some time: streaming isn't exempt from economics. It isn't the game changer that Old Boy etc. are claiming it to be. It slightly reduces the barrier to entry to pay-tv (no need for specialist equipment, lower price for now). However consumers don't have an infinite amount of time to watch TV, nor an infinite supply of money from which to pay for it. There isn't space for everyone to just join in and assume each consumer is going to find an extra £5-10 a month to cover it.
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You seem also to want to ignore any other organisation, such as the BBC and Netflix themselves, if they don't say what you want to hear.
Of course streaming services are not exempt from economics. My arguments with you have been because you seem to have a very blinkered approach to the subject. Yes, you can say that Netflix have huge debts and currently growth is slowing, but you neglect to envision that Netflix will have detailed plans to address these issues, which they are not necessarily going to share publicly at this stage.
Netflix still have a lot of growing to do worldwide and this should not be underestimated. News of their demise, as they say, is premature.