Thread: VOD Linear is old tech - on demand is the future
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Old 01-08-2019, 13:15   #983
OLD BOY
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Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by muppetman11 View Post
My eyes are always on the ball , US content is still being made available to UK channels so not sure what you are talking about.
Of course US content is still available to pay tv operators, muppetman. The evidence is there in the listings, isn't it? Once again, you are twisting the message.

I have stated on a number of occasions that there are fewer US dramas around these days compared with only a few years ago, and this trend is likely to continue at a faster rate before long. The new streamers will hog most of this content to drive audiences to their platforms.

While a certain amount of content is likely to be available, a great deal will by-pass the pay tv companies and go straight to the streamers. You can already see how this is beginning to impact Netflix, as it is forced to give up its Disney content, for example. Sky is likely to lose at least some of the contracts it has with the film studios, and as existing contracts expire, there will be no content left to replace the shows that have to be given up.

The stepping up of Sky's commissioning of double its original content would not have come about if it could still rely on good US shows being available for screening on their platform. It is also why the likes of Virgin Media,, Sky and BT will all be aiming at being super-aggregators of content in the future.

The attached article supports my view, but of course there are others as well if you look for them.

https://www.capitalgroup.com/pcs/lat...ng-shifts.html

Content providers are beginning to offer services directly to consumers.

The most dramatic development has come from content providers. In moves that would have been unthinkable just a few years ago, they are starting to bypass cable and satellite companies in favor of selling directly to consumers over the Internet. HBO, for example, garnered significant attention with its rollout of a stand-alone streaming service. Showtime, another premium channel, plans a similar initiative. CBS has begun offering a streaming service made up of current and past programs. These types of offerings can lure customers who don’t subscribe to cable. More importantly, the new services establish a foothold in the digital marketplace that can be leveraged as on-demand grows in popularity.
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