[jfman]

Virgin customers = 4 million.

Let’s call it 20p per subscriber per month - £800 000 a month or £4.8m for July to December. That’s a very expensive customer gained. They’d need tens of thousands to justify the temporary strategy and there’s no evidence for it.

You’re introducing “ifs” and further speculative variables that are improbable, to justify an internet myth that there’s no evidence for.

Why lose your star attraction at all?