Quote:
Originally Posted by jfman
It all comes back to the magic question of why Virgin, who pay Sky hundreds of millions of pound per year, would sign a deal for key content they couldn’t even announce? How long is this delay? 3 months? 6?
Considering Sky aren’t particularly being aggressive in their pursuit of cable customers as it is (the current new customer offers are quite tame) what’s the value added for Sky in doing this?
First it was May, then it was the end of Game of Thrones, now it’s when Now TV joins BT. Then it’ll be some other magical stumbling block.
|
Even if Sky can coax 1 customer from virgin media between now and the end of the year based on sky offering sky atlantic thats still more customers.
Why say "you're getting sky atlantic content in january via...." why lose your attraction before you need to reveal your hand in january?
I'm not saying its going to happen. But if the contract doesnt start till 2020 why let customers know they're getting your golden goose until you need to?