The thing that most stood out in that Sky/VM Press Release was the ambiguity of it.
"Sky Sports and Sky Cinema in HD so customers can continue to enjoy the latest movies and best live sport action"
Given VM already have them in HD what's the point in mentioning this? Given there is evidence of Sky Cinema going HD-only (jj20x on Forum Box found an info screen)...maybe this means both are going HD-only.
"Sky’s Entertainment channels including Sky One, Sky Witness and more, in HD".
Given there aren't many Sky Entertainment channels and they basically mentioned half of them, why didn't they just mention them all. And again since they are in HD on VM already, what is the point of mentioning them? At the least my interpretation, reading through the ambiguity, is the existing HD Sky Basics are going HD-only.
Press Releases tend to be about mentioning what is new, not about saying "we've got the same services still". And they tend to be carefully worded.
(
https://www.virginmedia.com/corporat...d-the-industry)