Quote:
Originally Posted by vincerooney
Sky have openly admitted they need more eyes on sky Atlantic for advert revenue etc. I’d imagine virgin media will get the now tv app. But if you were sky would you announce it yet or instead wait until next year then the deal kicks in? More time to use the precious “sky exclusive” tag and try to entice virgin media customers over in the next 5+ months
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The very fact that Sky and Virgin have just renewed it's deal for Sky's portfolio of linear channels and On Demand suggests Now TV is very unlikely to appear. As jfman has pointed out had Virgin struck a deal for Sky Atlantic it would have dominated the headline and press release.