Quote:
Originally Posted by jfman
Why though? If it’s to make Sky more appealing there’s an easier way to achieve that: Not sell SA content to Virgin.
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Sky have openly admitted they need more eyes on sky Atlantic for advert revenue etc. I’d imagine virgin media will get the now tv app. But if you were sky would you announce it yet or instead wait until next year then the deal kicks in? More time to use the precious “sky exclusive” tag and try to entice virgin media customers over in the next 5+ months