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Originally Posted by OLD BOY
Amazon on the V6 proves that however much you argue the economics of it all don't allow it, you can be proved very wrong.
Let's watch this space and see if it happens again soon!
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What's an Amazon app on the V6 got to do with the economic viability (or otherwise?) of a streaming platform? An Amazon app on Virgin was literally a 50/50 guess. Unless Virgin start funding it, or Amazon start doing promos for Virgin customers, it's an economic zero net effect.
It's a quick win for Virgin's PR team to say you can watch all the football on a V6 box at Christmas*.
*seperate subscription to Amazon Prime required.
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Well, that's £40 grand that can be saved straight away then....Next!
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And lose access to up to 11 million set top boxes. I can see why you aren't good at this economics thing.