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Originally Posted by Horizon
Which is why if it ever became possible for global rights to be purchased as one package by a streamer, the PL would want a hefty load of cash for those rights.
---------- Post added at 21:08 ---------- Previous post was at 21:05 ----------
As I provided on that linked article the other day, Amazon said themselves they are just testing the waters at the moment.
The fact that they have now got other sports onto their platform too, would at least, would you not agree, that they are serious about sports and could go head-to-head with Sky over rights in the future, if they chose to do so?
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There's serious and there's £5bn (or near £10bn inc. overseas rights) over three years serious. If they could come up with a viable business model for it that made profit, of course they'd bid, they'd be mad not to. As would Liberty, as would Netflix, as would anyone.
What's the model though?
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---------- Post added at 21:12 ---------- Previous post was at 21:08 ----------
Agree.
Sky has 10 million+ pay tv subscribers, Amazon has 200+ million prime customers and a lot more who purchase stuff on their site.
---------- Post added at 21:14 ---------- Previous post was at 21:12 ----------
I don't know if it would be Amazon, but I agree that LG is a potential takeover target and could be a "cheap" way to obtain those rights.
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Amazon Prime subscriptions are reported to be 6 million in the UK, out of 25 million homes. Is the most cost effective way for that to reach 100% going to be an add-on selling Premiership football at (or in excess of) Sky Sports prices?
https://www.statista.com/statistics/...y-penetration/
That arc is going up faster, not slower, and including it's cut-price Premiership packages for the next three years will only see that rise further (especially with it being Christmas).
What if in three years time it's at 12 million and it's cost them next to nothing to achieve it. Are the remaining 13 million best reached by £5bn outlay? Or could they just launch a 5G MVNO and bundle that in as well?