Quote:
Originally Posted by OLD BOY
What, like existing Sky and BT subscribers, you mean?
In case you hadn't noticed, superfast broadband is now being rolled out more speedily throughout the UK, and it will be a completely different picture by 2022.
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A Sky and BT customer now doesn’t equate to an Amazon customer in the future. Millions would subscribe, of course, but would enough? Similarly Amazon’s ability to upsell other products or services (landline, broadband in the case of BT and Sky) is untested.
Superfast broadband availability is at 94% in the OFCOM connected nations report. If Amazon’s business model is made or broken by the remaining 6%, which will of course be the hardest to reach for operators, then it’s precarious to start with. Plus the UK Government commitment is to reach full coverage by
2033.