Thread: VOD Netflix/Streaming Services
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Old 13-07-2019, 12:31   #5587
OLD BOY
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Join Date: Mar 2008
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Re: Netflix/Streaming Services
Quote:
Originally Posted by jfman View Post
No shareholders worth their salt are going to sign off on a £4.5bn loss leader in a single market of 27 million homes.

There’s actually a very good reason to believe Amazon couldn’t pull it off it’s that they didn’t make any meaningful bids for any of the packages last time round.

Selling to the terrestrials is a non-runner. Be lucky to get a couple of million per game for it.
What are you on? I never said they would give it away for free, did I? But they may make it cheaper to subscribe, which of course will attract more subscribers. Nor did I suggest that they would allow the terrestrials to screen all the matches - of course they won't. They will want to ensure that as many people as possible take out a football subscription with them. But that doesn't mean they need to hog it all for themselves. They might do a deal with YouTube, for example, to show highlights - there are all sorts of things they could do to make more money from the Premiership rights.

It remains to be seen whether Amazon would aim to make a direct profit, break even or make a loss from such a venture, but if they went for a loss, it would be with the aim of increasing their overall profit across the business.

Not having made a serious bid last time around doesn't mean to say they won't do so next time.
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