Quote:
Originally Posted by Horizon
Out of 60+ million people in this country, a maximum of 8.3m people watched one of those episodes as it was screened.
No, linear is not dead, but an average Neighbours episode used to get more than double those numbers in the late 80s and that show wasn't even shown in prime time, then Sky arrived and that's when things changed and streaming is just the next step in how we watch tv.
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The 60 million people figure is a red herring - it's simply unrealistic all will sit down and watch the same thing at the same time. It stands to reason that more choice will lead to lower viewing figures - nobody has disputed that but the threshold at which content providers completely abandon linear is extremely low. Millions of people do still look at their EPGs to see what is on.