Quote:
Originally Posted by denphone
Still waiting...
Why does it need to become a part of something bigger OB?
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We are still waiting for Sky Atlantic, yes. If we get it, the thing to focus on is that the existing contract runs out in May.
VM could still refuse to pay the price Sky are holding out for of course, but now BT are about to get the channel through Now TV on its platform, Virgin will not want to fall behind. For similar reasons, I hope that they have changed tack over Prime.
Liberty Global needs to be as big as the giant global players to compete effectively, to negotiate effectively for content and to avoid being gobbled up itself.