Another day another article predicting the end of linear TV. I don’t see anything particularly worrying for Virgin in there.
Quote:
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The research reveals that the average UK consumer uses two TV subscription services, which can be complex and costly to manage. It highlights the need for a fresh approach to content provision, based on personalized and aggregated services.
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The average consumer can’t cope with two bills. How will they cope without an EPG and relying on four of five different streaming apps to work out what’s worth watching?
As long as one of those bills is for broadband the existing triple play providers will be best placed to cut through this complexity and give consumers a wide range of content on their phones, tablets, laptops, games consoles and last but not least - televisions.