Quote:
Originally Posted by jfman
Sky needs a USP on it’s own platform.
If UHD and Sky Atlantic are made available what is the USP?
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Whilst I agree, they need to make it look like they are trying though, else the competition authorities will be on at them. Sky Atlantic was on offer, in theory, last time, but they made it unappealing. Pricing it high put 3rd parties off, and if 3rd parties had agreed anyway Sky would know they were getting more money. So the result would either be to retain a USP or make much more money. Win win.