Quote:
Originally Posted by OLD BOY
On the contrary, streaming will take over live sports events once all the glitches are resolved and superfast broadband covers the whole country.
In the US, the prospect of diminishing value of advertising is said to be imminent, and the shift to streaming of major sports events is not far off.
https://www.rapidtvnews.com/20190118...#axzz5cze188Y3
EXTRACT
At the heart of this fall, argued the analyst, was US broadcasters making their advertising more and more expensive to satisfy their shareholders. Yet it felt that this rate of price increases could not be sustained.
Rethink believes this strategy will come home to roost in a collapse in advertising value late in 2019 and early in 2020. At the same time, the market is likely to experience a double whammy in the face of more US homes cutting the cord, resulting in fewer pay-TV homes, and more and more advertising opportunities with long form digital virtual MVPDs and others. The result will be fewer viewings, watched less often leading to a weak market and uncertainty and this in turn will likely lead to sports rights shifting to online properties and in some cases “going it alone” in a direct-to-consumer strategy. |
Really, you are optimistic OB.
It could well be decades before broadband speeds are high enough over the country for streaming of live sports to take a hold