Thread: VOD Linear is old tech - on demand is the future
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Old 16-01-2019, 16:52   #498
OLD BOY
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Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by jfman View Post
All of those channels rating 0.1 on BARB manage to carry out the tasks associated with broadcast television on a shoestring budget so forgive me for once again not accepting your viewpoint.

Advertising revenue will fall, that’s an inevitability, but you are ignoring (perhaps deliberately) my repeated assertion that it will largely be the same companies providing the same content on both mediums. Streaming/linear are not mutually exclusive and you are really questioning the marginal cost of maintaining a linear presence for someone who does both.

A streaming service that insists on inserting 12 minutes per hour into their content is destined to fail over those who don’t. Advertising would be eliminated altogether except product placement.

This, by paradox, will cause a price premium for advertising slots on linear channels that remain at the same time other costs will fall (leasing bandwidth) if there is reduced demand.
Your views are very interesting, jfman, but they are diametrically opposed to what the media industry itself is saying. If you don't believe these forecasts, there is not much I can say to you except wait and see.
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