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Re: Linear is old tech - on demand is the future
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Originally Posted by OLD BOY
Of course it's not! Have you ever stopped to think how many people are involved in drawing up the schedules, fitting the advertisements within the limited openings within and between programmes, working out how to fill the gaps in the schedules where insufficient first run programmes are available, the need for an announcer before programmes start, etc, etc. It is far easier to simply upload a programme with advertisements included without regard to precise timing.
Have you forgotten the problems ITV experienced a few years back when advertisers reduced the amount of commercials due to the recession? That's how tight the margins are, and it would not take much for advertisers to reduce drastically the amount of advertising on commercial channels as viewership dropped off.
The smaller channels will go first. Keep your eye on Sky 2. I can't see that surviving for much longer.
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Why? as Sky as a company are very profitable so have no need to close any channel.
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