Thread: VOD Linear is old tech - on demand is the future
View Single Post
Old 15-01-2019, 14:49   #479
OLD BOY
Rise above the players
 
Join Date: Mar 2008
Location: Wokingham
Services: 2 V6 with 360 software, ITVX, 4+, Prime, Netflix, Apple+, Disney+, Paramount+, Discovery+
Posts: 15,081
OLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronze
OLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronze
Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by jfman View Post
As I sit here with my lack of imagination let's also remember that Sky made exactly the same judgement call by bidding less than the previous auction for a broadly similar set of rights. Arguably they bet their whole business model on the basis that no new entrant would make significant inroads.

Some TV/movie rights holders will try to take control of their content end to end, and hope to fluke becoming the next Netflix and gain significant market share. The problem is Netflix are already there, and they're relying on people buying multiple add-ons. It's a circular argument but the basics apply.

New entrants need to identify where they can get money from the existing pay-tv customer base or identify consumers outside the market that they can get to buy their product. The former is getting price squeezed, the latter has multiple choices - Amazon, Netflix and Now TV that they currently choose not to pay for. Is Starzplay the answer? If that's the answer the question most definitely isn't "what's the most compelling pay-tv product I can buy for less than a tenner?".
And yet, here comes another one. This does not seem to be going the way you are seeing things, jfman. The streaming services are increasing in number and will take over from the pay tv channels, providing more choice for less.

Sky knows it. The BBC knows it. Both are planning ahead for that very eventuality.

https://www.broadbandtvnews.com/2019...nclude-europe/
OLD BOY is offline