Quote:
Originally Posted by Raider999
Sky reducing the size of their bids had a lot to do with BT sports reigning in their interest.
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True, but it also meant they believed nobody would be willing to pay the amounts paid last time. The price paid in 2016-19 is in the public domain and a new entrant (or BT) would surely bid more.
Sky on the other hand looked around and were confident this didn’t exist. Their wholesale deal with BT helping out that aspect.